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Culturally Competent Healthcare
BOTTOM LINE (contd.)
It Makes Good Business Sense: Since the overall workforce is consistently diversifying and healthcare costs are skyrocketing, smart employers will increasingly scrutinize their health plans and providers to ensure they have the caretakers and services that meet the needs of their workforce population. Health plans also will want to make sure their hospital providers reflect their communities. This process allows everyone to win - particularly patients.
Howard Ross is president and founder of Cook Ross, Inc., one of the country's leading organizational change and diversity consultancies, based in Silver Spring, Md. For nearly 20 years, the company has provided cultural competency solutions through its training, consulting products and services. Cook Ross believes that cultural competency can be learned and developed and can lead to unprecedented growth and vastly improved productivity, morale, internal communication, leadership, and customer satisfaction. Among its products, Cook Ross recently launched CultureVision™ , an online cultural competency database, for healthcare institutions. In helping organizations develop cultural competence, the company empowers employees with a set of new skills, enabling them to relate more positively to customers and each other.
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When organizations are not meeting the challenge of change, it is a rule not because they can't solve their problems, but because they won't see their problems; not because they don't know their faults, but because they rationalize them as virtues or necessities.
John Gardner
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CEU-Credited Web Seminars Coming Fall 2005
2.0 contact hour CEU/CME eligible web seminars, on a variety of topics. Our next edition of The Curve will have the dates; please let us know if you would like to be notified about the dates before then.
IN THE NEWS
Cook Ross's product CultureVision was cited in the news this month! DiversityInc featured our new web-based tool in their most recent issue.
"When a couple of Arabic descent recently visted St. Francis Hospital in Greenvale, SC, the attending physcian noticed the woman kept her head down and remained silent while her husband answered all the medical questions for her. The staff initially was concerned that this was a sign of a troubled relationship; however, after consulting CultureVision, a new online service that provides insight into various racial and ethnic groups, the staff learned this was normal behaviour in that culture . . ." click here for the full story! For more information,
call 301-565-4035 or email howross@cookross.com.
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