Within health care organizations, the business case for diversity/inclusion and cultural competency is a top line and bottom line issue of people and profitability. Hospital organizations must relate to the overall healthcare experience of their clients as well as that of the workplace, workforce, and marketplace (or communities) served. The workforce is clearly changing and organizations must invest in their own cultural competence to effectively manage an increasingly diverse workforce. This drives employee loyalty and performance as well as retention. Focusing on diversity in recruitment ensures that your community is represented in the workforce, which also can drive business to your organization.
Diversity and cultural competency are critical to an effective workplace. How employees relate to, understand, and appreciate each other and their patients is foundational to a high performing organization. Having the awareness, skills and knowledge to be culturally competent with each other as well as with their customers, creates a responsive and energized organization.
Our foundational work in the field of cultural competency and the need for the discipline of it primarily comes out of the intersection of health disparities and diversity/social change. We define Cultural Competency as the organizational ability to have and utilize the policies, appropriately trained & skilled employees, and specialized resources, to systematically anticipate, recognize, and respond to the varying expectations (language, culture, religious, etc.) of patients, physicians, and employees of diverse backgrounds.
To view a partial list of our clients in healthcare please click here.
 CultureVision is a robust database filled with the knowledge necessary for healthcare professionals to overcome the uncertainty associated with cultural differences. It enables them to care for people of varying backgrounds and assist, support, and facilitate the patient's ability to regain or maintain the highest levels of independence and wellness. To learn more click here.
Cultural Competency in Healthcare
Cook Ross is especially skilled in helping healthcare organizations systematically manage diversity as well as increase physician and staff cultural competence. Training takeaways include 1) Awareness of the impact of cultural factors on providers’ and patient’s health values, beliefs, and behaviors; 2) Knowledge of cultural issues: disease incidence/prevalence among groups, ethno-pharmacology, and historical factors that might shape health behaviors, as well as legal, social, and cultural dynamics; and 3) Skill building that includes methods for understanding how patients’ conceptualize and understand their illnesses, as well as ways to communicate and provide treatment.
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